THE JOURNEY TO A PLANT-BASED POPGRIP

Rainforest with the sun coming through the trees



For three years, our engineers made it their mission to reduce the carbon footprint of our world-famous PopGrip. We tested recycled, ocean-bound, plant-based and compostable alternatives to traditional plastics. 

After research revealed that a compostable product would break down to produce methane gases and emissions--a result worse than the original PopGrip, it was determined that plant-based materials most effectively lowered product lifecycle emissions while preserving durability and functionality. 

This first iteration of PopGrip Plant is 35% plant-based--the top is 56% corn starch from Europe, the accordion is 52% canola oil from Europe, and the connector hub is 70% castor beans from India. Materials are sustainably sourced and do not draw from food supply.


Explanation of the elements of the PopGrip plant

We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands on which we live and work.